THE MESSAGE
EVERYTHING IS FAKE EVERYTHING IS REAL is an independent brand based in New York City. Focused on creating premium goods intentionally designed and constructed in NYC, EIF/EIR offers quality garments and lifestyle accessories that honor the core of streetwear while exploring duality through the graphic story.
Everything that holds you back is fake, everything that pushes you forward is real. Anchored in this messaging, EVERYTHING's aim is to question the status quo and inspire the bold fulfillment of purpose.
EVERYTHING IS FAKE EVERYTHING IS REAL was founded by Sid Benitez, a first-generation son of immigrant parents, born and bred New Yorker that dedicated a decade to building other premier streetwear brands. This brand is his bold fulfillment of purpose.
Everything that holds you back is fake, everything that pushes you forward is real. Anchored in this messaging, EVERYTHING's aim is to question the status quo and inspire the bold fulfillment of purpose.
EVERYTHING IS FAKE EVERYTHING IS REAL was founded by Sid Benitez, a first-generation son of immigrant parents, born and bred New Yorker that dedicated a decade to building other premier streetwear brands. This brand is his bold fulfillment of purpose.